Friday, March 29, 2013

Bye Bye Nipper

To my generation, Nipper is an old treasured friend. Nipper is the dog you see on that immortal brand logo of His Master's Voice, better known as HMV. Most of us , in the good old days, owned a HMV Radio and certainly bought a few HMV records - or at least one or two, for the money would stretch only so much those days. In India, until Television really came to the country along with the Asian Games of 1982, HMV radio was the prime entertainment medium of the land. HMV has now gone into receivership and , I'm afraid Nipper will now be consigned to a dusty shelf in some museum.

Nipper, was Mark Barraud's dog and lived in the late 1800s in Bristol in England. On his death, a sorrowful Barnard painted the famous picture of Nipper listening to a gramophone with a puzzled expression and sold it to the Gramophone company. A marketing genius there called William Owen made it the logo of the business and thus was the immortal His Master's Voice born.

The Gramophone Company started sometime in 1902 manufacturing and selling LP records. In 1921 they started their first musical store, in London's iconic Oxford Street. In the 1930s they started making radios and the later televisions as the music and entertainment industry took off. They opened a number of music stores all across the UK. While their music stores were chiefly in the UK, their radios found their way all across the world, or at least in the British Commonwealth. The picture of a family huddled next to the HMV Radio  and amidst the crackle and the hiss, coming those famous words This is London and then the Lillibulero, was the classic picture in many parts of the world a  while ago.

Many of us, from a certain generation , who have had the opportunity to travel to the UK, will fondly remember browsing through the HMV store on Oxford Street. Maybe not to buy, but wandering around the store was one of the pleasures of life.  The last time I went there was 4 months ago, ducking into the store on a cold and rainy evening.

As music, increasingly became digital, and online, HMV was bound to fail. Its time in sun was over. Who buys records anymore ? And even if we did, who buys from a music store - we order it on line. Or more likely, we listen to our choices online for free and never buy anything. HMV struggled for many years and at last early this year went into receivership. His Master's Voice had been stilled. I fancy Nipper stirred in his grave.

Well, all we can do is shed a tear for Nipper. And ruminate that not too distant in the future, a blogger might write a post wistfully remembering the days of Napster or that the great musicians of the age had their own site on MySpace !

As I conclude this post, I marvel at the crappy post on nostalgia I wrote not so long ago. I must have been punch drunk when I wrote that !!

Farewell good friend Nipper.  Yelp Yelp !

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